About Manzanita Miller
Welcome.
Manzanita Miller is a market researcher and policy strategist with a passion for elevating responsive government and a civil society and the founder of Purpose Voice.
Manzanita has consulted for campaigns, businesses, nonprofits, and branches of the federal government on issues ranging from policy strategies to protect women's sports to efforts to end human trafficking using mobile-device location data. She has also led multiple projects using mobile-device signal data to combat drug trafficking and assist in disaster relief after hurricanes and floods.
Ms. Miller has led data-driven strategies for multiple Political Action Committees, including those supporting three presidential candidates and dozens of state and local candidates. She served as the primary data analyst to Carly for America in 2016 to reach tech-friendly swing voters. She later partnered as a key researcher with Keep the Promise III in 2016, using mobile-device and consumer data to better understand the demographic shifts in the 2016 election.
Manzanita collaborated with America First Action in 2020 to reach low-propensity voters in eight battleground states and continued similar collaborative work for The America Project in 2022 with swing voters in pivotal counties. In the 2024 presidential election, Ms. Miller's research assisted in reaching swing voter households, with a focus on Gen Z and Millennials as well as parents and tech workers in battleground states.
Manzanita earned her Bachelor of Science in Statistics and her minor in Justice, Law and Society from American University. She then went on to complete a nine month graduate-level fellowship in Market Research and Predictive Modeling with an emphasis on data science for public policy.
Manzanita's background includes a foundation in political strategy and strategic communication as well as broad knowledge of market research, survey and roundtable methods, and data management.
Manzanita leads Purpose Voice's research and strategy projects from the Bellevue, Washington area in the greater Seattle area and collaborates with clients nationwide.